From burnout to better rituals

Our story started with too much “energy”

Too much caffeine. Too much sugar. Too many highs and lows. Honest Energy+ was born out of the need for something that felt better.

The problem

When performance came at the cost of wellbeing

Between long workdays, late-night deadlines and serious training schedules, we kept reaching for the usual energy solutions.
Coffee that disrupted sleep. Sugary drinks that spiked and crashed. Protein shakes that felt heavy and hard to digest.

We were doing everything “right” on paper but still felt wired, bloated or burnt out.

The idea

What if energy could feel like a wellness ritual

We asked a simple question.

What if your “energy drink” looked more like a clean hydration ritual with protein and functional support built in. A drink you would reach for proudly in a meeting, at the gym or on the sofa at home.

That question became the first sketch of Honest Energy+.

Turning the idea into a can

From notebook scribbles to your fridge shelf

We spent months:

• Testing whey protein isolates that could stay light and clear in water

• Pairing targeted functional ingredients like electrolytes, magnesium and ashwagandha with real-life use moments

• Working with flavor houses to build clean, modern flavors that felt grown up, not candy-like

• Balancing macros so that each can stayed at about 60 calories with 15 g protein and no sugar

The goal was simple. If we would not drink it every day, it would not carry the Honest Energy+ name.

What Honest Energy+ stands for

Honest Energy+ is a way of living

We believe in:

• Clarity over hype – Straightforward ingredients and realistic claims

• Consistency over extremes – Small daily choices that compound over time

• Rituals over quick fixes – Drinks that support who you are becoming, not shortcuts that mask fatigue

Every batch is a reminder that better energy is possible, and it can feel calm and kind to your body.

Where we are going

This is just the first chapter

Honest Energy+ started with three flavors and one intention. Help people feel honestly energized.

From here, we will keep listening, iterating and evolving. New flavors, new function-led combinations and new ways to be part of your daily wellness routine.

If you are reading this, you are already part of our story.